Adriana Parcero

wimbledon + branding

July 6th, 2008

We went to Wimbledon last weekend and saw all matches on court one. I enjoyed the rituals and formality of the event. For me Venus Williams was the day’s highlight. What I found most interesting was the event branding. All the starategic places where symbols and logos were situated. Besides Nike, Reebok, etc. endorsing players, Polo is one of the core brands you constantly see, all '’ball boys'’ wear navy caps and polos with a humungus polo symbol, impossible to miss. The other strong brand is Fila strategically placed on the ‘’ball boys'’ sneakers’ soles… unmissable given their kneeling throughout the matches. And of course the wimbledon brand in '’line judges'’ dress code, from sneakers, color pallete to shirt patterns, a whole visual language for the event.

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