12/ 2003, Los Angeles, U.S.A.
Seams explores an alternative storytelling approach to describe the drama behind clothing production, namely sweatshops. Seams components are a website, an experimental fashion collection and a catalog manifesto.
The conceptual aim of Seams is to help consumers think differently about everyday products: to learn the stories and processes of production, and to encourage consumers to take social action about sub-standard clothing production.
Seams website was launched with the aim to amplify seams message & reach a broader audience. Within its first three months www.seams.la received more than 50,000 unique visits.
I earned an MFA in Media Design at Art Center College of Design with Seams as a thesis project.
My roles: Creative direction, Design, Executive production and Video-ethnographic research.
Team: Flash developer Nikolai Cornell, Photographer Isabel Ávila, Model Rebekha Hogdson, Sewing aid Carrie Green.
01/2002, Los Angeles, U.S.A.
What happens with objects when people can complement, modify or transform the original design? Interactive Clothing explores the idea of Open Design, its components are a fashion collection and a book that describes the collection development.
I created one skirt with transparent pockets that allow people wearing it to modify the content the garments display. The same skirt can be different each time. In this project I used images related with technology and the aerospace industry, and juxtapose them with hand crafted garments. The collection includes diverse tops, here I included the two that focus on technology glitches. The Low Memory top shows the visuals that one was confronted with when a computer didn’t have enough memory to display an image. Like the early versions of Freehand in the late 90’s. And the Offending Command top displays a real postscript error.
My roles: Creative direction and Design.
Team: Sewing aid Martha Malagón.
» more on Open Design at droog design
03/2003, Los Angeles, U.S.A.
We projected three windows onto a blank wall to transform the facade of an storage space into a domestic one. Each window had its own unique narrative, that when viewed together the three windows told an interconnected story. From Storage to Domestic took place at Art Center College of Design.
My roles: Creative direction and Design.
Team: Ana Franco.