01/ 2006, Los Angeles, U.S.A.
Client: Art Center College of Design, ACCD, Graduate Product Design Program, Steve Montgomery, Andy Ogden and Katherine Bennett.
To design the 9 Point Perspective book I used the number nine as the central idea. I developed a system that divides the book in nine sections, each one is indicated with a square that moves along with the folio. The body text is organized in multiples of nine and it changes in chapters 3, 6 and 9. The 9 Point Perspective book was a collaboration between graduate students and myself.
My roles: Creative direction and Design.
Team: Content development and Editing, ACCD students Graduate Product Design Program.
2006, Los Angeles, U.S.A.
Client: Stephen Cohen Artfairs Inc. Director.
Artfairs Inc. mission is to expand the art community and make art accesible. It is the organization behind important art fairs in the U.S. like Photo LA. Artfairs Inc. identity system required to meet multiple needs, it had to give a clear and strong identity to Artfairs Inc. the core brand, while at the same time it had to give clear and strong identities to each one the fairs. We defined Artfairs Inc. brand attributes as simple, trustworthy, clean, transparent and approachable and decided that each fair will be identified with its geographical location.
Artfairs Inc. is a business in constant evolution that responds to diverse contexts and circumstances. So that we developed a system that not only can be transformed over time, but also that is flexible: expanding and contracting without loosing its recognition, legibility and memorability. Artfairs Inc. identity system gives its core mark a center stage, it can be used alone or with one, two, three or all the fairs marks. The system is flexible enough so that each one of the fairs, Photo LA, Photo SF, Photo NY and Art LA can be implemented independently across media.
My roles: Creative direction and Design.
2006, Venice, U.S.A.
Client: Shiffman Studio, Tracy Shiffman. Tripod Studios is a mark that brands a facility for photographic shoots, green room filming and events. We took inspiration from Techno graphics and created a contemporary mark with a modular look and feel.
My roles: Design. Team: María Gaviria
2006, Los Angeles, U.S.A.
Client: Adriana Parcero. Grow is a mark that identified my design and branding business in Los Angeles. The idea behind Grow’s mark is a positive transformation.
My roles: Creative direction and Design.
2005, Mexico City, Mexico.
Client: Elena Flores Rebolledo. Papu is a mark designed to brand an aquarium store. Because Papu’s key audience are kids, I developed a mark that is soft and communicates the store’s area of expertise with a sense of humor.
My roles: Creative direction and Design.
07/ 2006, Los Angeles, U.S.A.
Client: Art Center College of Design, Phil Van Allen and Sun Microsystems.
The New Ecology of Things project involved documenting a class co-taught by Phil Van Allen, Nik Haffermas and Bruce Sterling. Forty hours of footage went into documenting the class, interviewing faculty and students. We designed a DVD interface, edited seven short films and produced a DVD.
Each 8 minute film describes future scenarios for 2015, students created narratives in different contexts, e.g. the home. They used ubiquitous technology developed by Sun Microsystems to render how environments will evolve from what they are now into something different. Students also touch on the way in which technologies will affect current human interactions. The DVD interface design builds on the idea of relationships that are changing, it represents interactions between objects and people, people and people, objects and objects and suggests that objects can originate messages.
My roles: Creative direction and Design.
Team: Editor and DVD programer Matt Mckissic.
View the New Ecology of Things blog
09/ 2005, Los Angeles, U.S.A.
Client: Pictures from Earth.
Bukowskifilm.com is as an online resource about Bukowski’s life and work. It features the research conducted by director John Dullaghan while developing the documentary film. The website design was inspired by craft and mechanical objects. Courier is the main font and it was selected to express a relationship with a typewriter. Bukowski’s hand writing and drawings from personal letters were also included throughout the site.
My roles: Creative direction, Design and Coding.