2006, Los Angeles, U.S.A. and Helsinki, Finland.
Employer: Nokia
Working as a Senior Futurist at Nokia Design, the first project I got involved with was called View of the Future. This included four short animations describing Nokia’s upcoming mobile devices for 2010.
I also worked on an environment for the Helsinki Convention Center, where the animations were unveiled. This was an open space were people could move freely. There were no distractions so the focus was on the screens, the projection area and the prototypes.
My roles: Associate Creative Director of the animations, Creative Director, Technical Director and Designer of the environment.
Team: Nokia design teams.
01/ 2006, Los Angeles, U.S.A.
Client: Art Center College of Design, ACCD, Graduate Product Design Program, Steve Montgomery, Andy Ogden and Katherine Bennett.
I used the number nine as the central idea for the ‘9 Point Perspective’ book. The publication is divided into nine sections, each indicated by a square moving along with the folio. The body text is organized in multiples of nine and it changes in chapters 3, 6 and 9. The ‘9 Point Perspective’ book was a collaboration between myself and graduate students.
My roles: Creative direction and Design.
Team: Content development and Editing, ACCD students Graduate Product Design Program.
2006, Los Angeles, U.S.A.
Client: Stephen Cohen Artfairs Inc. Director.
Artfairs Inc. aims to get more people into art by making it accessible. It’s behind important art fairs in the US like the very popular Photo LA.
The company’s identity system had to work on multiple levels — giving a strong, clear identity to the core brand, as well as engaging identities for individual fairs. We defined Artfairs Inc.’s brand attributes as simple, trustworthy, clean, transparent and approachable. And we decided that each fair should identified with the place it was being held.
Artfairs Inc. is a business in evolution and needs the ability to react to circumstances. We developed a system can be transformed over time and is flexible — it can expand and contract without loosing recognition, legibility or memorability. The Artfairs Inc. identity system puts the core marque centre stage, and can be used alone or alongside any number of fairs’ marques. But at the same time, the system is flexible enough to allow each of the fairs (Photo LA, Photo SF, Photo NY and Art LA) to be implemented independently.
My roles: Creative direction and Design.
2006, Venice, U.S.A.
Client: Shiffman Studio, Tracy Shiffman.
Tripod Studios is a facility for photographic shoots, green-room filming and events. The marque we created took inspiration from techno graphics for a contemporary, modular look and feel.
My roles: Design.
Team: María Gaviria
2006, Los Angeles, U.S.A.
Client: Adriana Parcero.
Grow was my design and branding business in Los Angeles. The idea behind Grow’s marque is a positive transformation.
2005, Mexico City, Mexico.
Client: Elena Flores Rebolledo.
Papu is an aquarium store whose key audience are kids. So I developed a soft marque that communicates the store’s offering with a sense of humour.
My roles: Creative direction and Design.
07/ 2006, Los Angeles, U.S.A.
Client: Art Center College of Design, Phil Van Allen and Sun Microsystems.
The New Ecology of Things project involved documenting a class co-taught by Phil Van Allen, Nik Haffermas and Bruce Sterling. We took 40 hours of footage, interviewing faculty and students. Then we designed a DVD interface, edited seven short films and produced a DVD.
Each eight-minute film describes future scenarios for 2015. Students created narratives for different contexts (eg. home, work, travel). They used technology developed by Sun Microsystems to show how environments will evolve from what they are now into what they will become in the future. Students also explored the way technologies will affect human interactions.
The DVD interface design builds on the idea of changing relationships. It represents interactions between objects and people, people and people, objects and objects and suggests that objects can originate messages.
My roles: Creative direction and Design.
Team: Editor and DVD programer Matt Mckissic.
See the New Ecology of Things blog
09/ 2005, Los Angeles, U.S.A.
Client: Pictures from Earth.
Bukowskifilm.com is as an online resource about Bukowski’s life and work. It features director John Dullaghan’s research for a documentary film on the writer.
The site design was inspired by craft and mechanical objects. The typeface Courier was used to express a relationship with a typewriter. Bukowski’s hand writing and drawings from personal letters were also peppered throughout the site.
My roles: Creative direction, Design and Coding.