Adriana Parcero is a creative director and designer who works internationally to develop and manage brand identities across multiple media. She believes strongly in the potential for design to affect positive societal change.

Today, she lives and works in London. Previously, she worked for Nokia as a brand strategist, ran design and brand expression studios in Los Angeles and Mexico City. Some of her clients include Ogilvy and Mather, Los Angeles’s Museum of Contemporary Art, MOCA and the United Nations, UN. Her work has been featured in multiple publications, including The Design of Dissent by legendary graphic designer Milton Glaser, the Los Angeles Times and websites including worldchanging.com.

Adriana has taught as a professor at two prominent U.S.A. schools, the Art Center College of Design, at the Digital Media department in Pasadena and the Art Institute of California, at the Interactive Media Design department in L.A. She earned her MFA in Media Design from the Art Center College of Design in California and a bachelor’s degree in graphic design from Iberoamericana University in Mexico City.

Background Selected Information

Education
Art Center College of Design, Pasadena, California: MFA in Media Design.  2001 — 2003
Design and communication across media. Focus on affordable technologies for ubiquitous connectivity.
Iberoamericana University, Mexico City: BA in Graphic Design, with honors.  1992 — 1996
Design and communication for print media. Brand identity, editorial design and packaging.

Executive Education
Kellogg School of Management, Northwestern University.  10/2008
Chicago Executive education: Building, Leveraging and Rejuvenating Your Brand.
Nokia Executive Training, London, Menttium 100 Female Leadership Virtual program.  12/2007 — 12/2008
Nokia Executive Training, London, The Leading Voice: Connecting Clear Ideas with
Confident Communication.  03/2007

Selected Accolades
Good Design Award, Chicago Athenaeum, Museum of Architecture and Design. Chicago.  11/2005
Quorum Gold Medal, Association of Mexican Graphic Designers, Mexico City, Mexico.  09/2005
Grown in California selection, American Institute of Graphic Arts, San Francisco.  08/2005
AIGA 365 selection, American Institute of Graphic Arts, New York.  07/2004
Print magazine Design Annual, U.S.A.  05/2004

Selected Publications
Marcas & Trademarks Mex, Quim Larrea, Ximena Perez Grobet, GG, Spain.  2009
The Design of Dissent, Milton Glaser, Rockport, U.S.A.  2006
Output 07 yearbook, Output-Berlin, Germany.  2004

Selected Reviews
worldchanging.com, Cameron Sinclair. Wear what you believe in.  05/2005
NetDiver.net, New Media Culture Magazine, Carole Guevin. Seams Project.  08/2005
CMYK magazine issue #27, Mimi Zeiger. Media Design, Fashion & Social Justice, U.S.A.  09/2005
Los Angeles Times, Style that’s all over the California Map, U.S.A.  11/2005

Selected Collections
Center for the Study of Political Graphics, Los Angeles.  2005