Adriana Parcero

in Prague

Adriana — Fri, 18 Jul 2008 09:18:02 +0000

Yesterday evening I came across this sign in a street in Prague. A more descriptive approach, it reminds me a comic book frame.

wimbledon + branding

Adriana — Sun, 06 Jul 2008 11:54:41 +0000

We went to Wimbledon last weekend and saw all matches on court one. I enjoyed the rituals and formality of the event. For me Venus Williams was the day’s highlight. What I found most interesting was the event branding. All the starategic places where symbols and logos were situated. Besides Nike, Reebok, etc. endorsing players, Polo is one of the core brands you constantly see, all '’ball boys'’ wear navy caps and polos with a humungus polo symbol, impossible to miss. The other strong brand is Fila strategically placed on the ‘’ball boys'’ sneakers’ soles… unmissable given their kneeling throughout the matches. And of course the wimbledon brand in '’line judges'’ dress code, from sneakers, color pallete to shirt patterns, a whole visual language for the event.

Thailand, pictogram #three

Adriana — Sun, 29 Jun 2008 21:49:47 +0000

In a Thai park. I wish these pictograms were everywhere…

Thailand, pictogram #two

Adriana — Sun, 29 Jun 2008 21:40:56 +0000

In a public toilet.

London, pictogram 3

Adriana — Sun, 29 Jun 2008 00:07:12 +0000

Be kind… behave.

London, pictogram 2

Adriana — Sat, 28 Jun 2008 23:05:10 +0000

Be kind.

London, pictogram 1

Adriana — Sat, 28 Jun 2008 22:07:20 +0000

How to behave in the London underground.

Thailand, pictogram #one

Adriana — Tue, 24 Jun 2008 22:19:13 +0000

When you do not speak and read the local language, some thoughts on a universal language… and the power of shapes araise.

china design now

Adriana — Tue, 06 May 2008 21:44:52 +0000

I went to the China Design Now exhibit at the V&A museum. As all the V&A featured exhibits, China Design Now is very well curated and interesting. I’ve never been in China, I’ve always wanted to go, and now even more.

The exhibit is organized in three areas. Shenzen: Frontier City, focusing on print, digital media, product, editorial design and music. The second area is Shanghai: Dream City, featuring product, fashion, advertisement, celebrity culture and status symbols. The last areas focuses on Beijing: Future City, showcasing the architectural explosion; big statements about Chinese heritage and their expectations of the future…

A zoom into Chinese culture, China Design Now is worth visiting and comes down on July 13th/08.

BA

Adriana — Mon, 05 May 2008 20:06:04 +0000

News stand in Buenos Aires. Photo taken early this year during my family holiday.