BIO
Adriana lives and works in London as Nokia’s Brand Identity Strategy Senior Manager. Prior to joining Nokia she ran an independent design and consulting practice in Los Angeles and Mexico City with diverse clients ranging from Ogilvy and Mather’s Brand Integration Group, the Museum of Contemporary Art in LA, and the UN in Mexico City. She has been a faculty member of the digital media departments at Art Center College of Design, and the Art Institute of California.
Her work has been featured in a variety of design publications, such as the Design of Dissent by Milton Glaser, Los Angeles Times, worldchanging.com and NetDiver.net. Adriana’s work has been included in exhibits, conferences and collections in the United States, France and Mexico . In 2003 she earned an MFA in Media Design from Art Center College of Design, additionally she holds a BA in Graphic Design from Iberoamericana University in Mexico City. She is interested in storytelling and familiar ideas expressed through design.
EDUCATION
12/ 2003
Art Center College of Design (ACCD)
MFA in Media Design, Pasadena, U.S.
05/ 1998
Iberoamericana University (UIA)
BA in Graphic Design, Mexico City.
EXPERIENCE
01/2008 to present
Senior Manager Brand Identity Strategy at Nokia
Nokia Brand identity strategy, London, U.K.
02/2006 to 02/2007
Design Specialist at Nokia Design
Design research, analysis, foresight and communication strategies. Los Angeles, U.S., London, U.K.
2003-02/2006
Creative direction, design across multiple disciplines
Clients : Mukai & Kussin attorneys at law, ACCD, Pictures from Earth, CMYK, George P. Johnson Company, Sparks, Artfairs inc. Collaboration with madeinLA, Diseneria and Tracey Shiffman Studios. Los Angeles, U.S.
02/ 2005
Design consultant at Ogilvy and Mather, Brand Integration Group (BIG)
Development of the Motorola Global Unified guidelines. Los Angeles, U.S.
09/ 2004
Design at Shiffman Studio
Art books for the Museum of Contemporary Art (MOCA), and The Broad Art Foundation. Los Angeles, U.S.
08/ 2001
Art direction at Travesías magazine
Lead a team of designers, photo and content editors to publish a monthly magazine. Mexico City.
01/ 1998
Creative direction and Design of print media
Clients: UN Mexico, non profit Fundación Comunitaria Oaxaca, Grupo Monterrey Consultores and Grupo Televisa. Mexico City.
12/ 1996
Senior Designer at Target Advertisment Agency
Account management and packaging design of Chedraui’s food products. Mexico City.
06/ 1996
Senior Designer at Laberinto Urbano Magazine
Now defunct, Mexico City.
SELECTED ACCOLADES
06/ 2005
Good Design award
Chicago Atehnaeum, Museum of Architecutre and Design. Chicago, U.S.
06/ 2005
Premio Quorum
Association of Mexican Graphic Designers, Gold Medal, Mexico City.
02/ 2005
Grown in California
AIGA, San Francisco, U.S.
03/ 2005
How magazine Design Annual
Merit recognition, U.S.
12/ 2004
AIGA 365
Work selected, U.S.
10/ 2004
Print magazine Regional Design Annual
Work selected, U.S.
07/ 2004
CMYK magazine issue #26
Students review selection, U.S.
04/ 2004
Net Diver New Media Culture Magazine
Design Forte award, U.S.
01/ 2002
ACCD Scholarship award
Pasadena, U.S.
05/ 1998
Iberoamericana University, BA Thesis Honors Award
Method to Constitute Work Values, Mexico City.
05/ 1997
Ministry of Post and Telecommunications, Honorable Mention
Postage stamps design, Tokio, Japan.
11/ 1996
Iberoamericana University, Social Service Award
Brochure design, Mexico City.
SELECTED PUBLICATIONS
05/ 2006
Born Magazine
Planetary Model interactive narrative. Collaboration with Sarah Carhoters, U.S.
03/ 2005
The Design of Dissent
By Milton Glaser, Seams Catalog selected, Rockport, U.S.
02/ 2005
AIGA 365 online archives, U.S.
12/ 2004
Yearbook Output 07, Berlin, Germany.
09/ 2004
CMYK magazine issue #27 september
Adriana Parcero interviewed by Mimi Zeiger, U.S.
04/2004
Net Diver New Media Culture Magazine
Reviewed by Carole Guevin.
COLLECTIONS
07/2005
Center of Study of Political Graphics (CSPG) collection
Seams catalog became part of the collection of the CSPG in Los Angeles, U.S.
SELECTED EXHIBITIONS
07/ 2005
Grown in California
- AIGA National Design Center, N.Y.C., U.S.
- Herbst International Exhibition Hall, San Francisco, U.S.
06/ 2005
The Design of Dissent
School of visual Arts Gallery, N.Y.C., U.S.
12/ 2004
AIGA 365
AIGA National Design Center, N.Y.C., U.S.A.
SELECTED PRESENTATIONS
09/ 2007
PSFK conference
I chaired a panel on LA culture & trends, Los Angeles, U.S.
04/ 2005
Up Next Media Design 2005
I introduced Seams project, ACCD, U.S.
03/ 2005
European Society of Market Research (ESOMAR)
“Research as Catalyst, Insight Based Experience Design” my work was presented by Conn Fishburn, Senior Partner, General Manager BIG Ogilvy & Mather. Paris, France.
09/ 08/ 03/ 2004
- International Forum for Women in E-Learning, Phoenix.
- Multimedia Educational Resources for Online Learning and Teaching. Los Angeles.
- Stories from the Source, ACCD conference. Pasadena.
My work was presented by PHD Brenda Laurel. U.S.
ADDITIONAL TRAINING
12/2007
Menttium 100 Virtual program, Nokia London.
03/2007
Leading Voices Workshop
Facilitator: Bonnie Kawchak, Nokia London.
09/ 2001
Digital Storytelling Workshop
Facilitator: Joe Lambert, ACCD, U.S.
11/ 1996
Passion and Tediousness in Contemporary Art.
La Caixa Foundation, Barcelona, Spain.
03/ 1996
Corporate Identity workshop.
Facilitator: Burton Kramer, Expo A!, Mexico City.
TEACHING
01/ 2005
Art Center College of Design
Faculty member of the Digital Media Department, Pasadena, CA. Course: Digital Storytelling.
06/ 2004
Art Institute of California Los Angeles
Faculty member of the Interactive Media Design Department.
Courses: Digital Layout, Information Design & Experience Design.